Helping brands build highly personalised Account Based Marketing programs that deliver growth and retain their most valuable clients.

SERVICES

Taking Your Business to the Next Level

Account Based Marketing

Highly personalised Account Based Marketing (ABM) programs that drive growth and retain valuable clients.

Account Based Marketing

B2B Marketing Strategy

Insights-led B2B marketing strategies that drive business growth, enhance customer engagement, and deliver measurable results through tailored approaches.

B2B Marketing Strategy

Marketing Advisory

Expert advisory services offering strategic marketing support, team upskilling and mentorship, workshops and training sessions, and content audits.

Marketing Advisory

Proven Impact of ABM

-30%

Shorter

Sales Cycles

+200%

Increase in Engagement

+10%

Increase in

Deal Size

+30%

More Pipeline

Opportunities

ABOUT

Paola Piccinno is a fractional CMO specialising in marketing strategy with a focus on ABM (Account Based Marketing), partner, and digital marketing programs.

She also mentors tech start-ups, teaches at universities, and speaks at events. An energetic, multilingual leader, Paola leverages 20 years of international experience in marketing management, digital strategy, social media, and more across various industries. Her skills include translating complex concepts into actionable strategies, connecting people effectively, and understanding corporate dynamics.

Paola has held senior marketing roles globally in the UK, Europe, Middle East, Africa, and APAC across client, agency, and media.

She excels at navigating cross-cultural complexities and developing strategies that resonate in diverse markets.

Testimonials

TESTIMONIALS

“Paola’s depth of knowledge and skills in ABM helped us to train a new generation of ABM practitioners. Her approachable style and ability to make the complex simple made her a great ABM mentor”

Sheree Morrison
Director at Collagis

Clients