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Broad-reach campaigns aren’t always enough. ABM is a powerful strategy for deeper engagement and high-value deals. Host James Lawrence and ABM expert Paola Piccinno explore what it takes to run an effective program, sharing practical tips and real-world insights.

Ready to implement ABM in 2025? More than just a tactic, ABM is a full go-to-market strategy. Learn how to build a targeted, scalable approach that drives engagement, retention, and growth.

The Crazy, STUPID Marketing show is back! To kick off the year, we’re diving into Account-Based Marketing with Paola Piccinno. If high-value accounts matter to you or you want better sales-marketing alignment, this episode is a must-listen!

Why wouldn’t sales demand ABM? Discover how ABM drives sales-marketing alignment, boosts efficiency, and delivers high-impact, personalized strategies. Ready to empower your teams and grow your pipeline? Watch now!

ABM Answered — A rapid-fire interview series with top ABM & ABX marketers! We tackle real challenges shared by 1,000+ marketers in Mixed Reality Rooms. In this episode, we chat with Paola Piccinno, Fractional Marketing Strategist at Piccinno Strategic Marketing.

Did you know? B2B companies using ABM see 38% higher win rates, 91% larger deals, and 24% faster revenue growth!

This week on Scalr Sagecast, ABM expert Paola Piccinno spoke on building winning strategies, key ABM elements, and 2025 trends. Tune in for expert insights!

In this episode, Paola Piccinno shares her journey through an international marketing career—from Microsoft in Milan to Google in London and now as a fractional CMO. We dive into career pivots, global expansion, sabbaticals, and the impact of an international mindset. Tune in!

Discover the four essential ABM reports every B2B marketer needs to showcase impact, align with stakeholders, and drive results. Perfect your ABM strategy with actionable insights that safeguard your role.

We're joined by Paola Piccinno, a Fractional Marketing Strategist specializing in ABM. She shares insights on where to start with ABM, success factors, common pitfalls, and the latest trends shaping the field. Tune in for expert advice on driving impactful B2B marketing!

In this LinkedIn Live session, we discuss the need for C-suite education on Account-Based Marketing (ABM) and Nearbound strategies. As marketing teams face pressure, executives must understand modern go-to-market practices.

The WHO of Nearbound and ABM in Action. Dive into the practical aspects of Nearbound and Account-Based Marketing (ABM) with leading experts in the field.

Unlock the secrets to effectively executing Pillar Content and Nearbound strategies in this exclusive webinar. Join us as industry experts dive into the nuances of content strategy and Nearbound marketing, breaking down complex concepts into actionable steps