International insights, working and living around the world with Paola Piccinno

In today's episode, I’m joined by Paola Piccinno who shares her experiences navigating an international marketing career, the unique challenges, and the lessons learned along the way.

Born in Naples, Italy, and raised in Puglia, Paola’s inherent curiosity and passion for travel led her to pursue a career that accommodated her love for exploration.

Initially studying journalism, a pivotal conversation with a professor redirected her path towards marketing. After moving within Italy for study and then working at Microsoft in Milan, Paola made her first internal move to London.

Here working for Kingston Technology, she was tasked with expanding the brand into EMEA which involved frequent trips to South Africa. What did she learn working in this part of the world?

Another of the interesting features of Paola’s career has been taking sabbaticals, highlighting how one-year breaks have allowed her to learn new languages and grow personally. After one such year, she returned to London and took on a role at Google.

After working extensively in Europe and a brief stint in Turkey, Paola moved to Australia, continuing her career in tech marketing. Beginning in Sydney, then Melbourne and now up on the Sunshine Coast.

In recent years, she transitioned to a fractional CMO role, leveraging her expertise in the niche of account-based marketing (ABM). Given the network she has built globally, she is working with a number of clients in the Middle East and India.

What has this international approach meant for her personally in terms of what she’s learnt and what has it meant in terms of how she has approached her career?

Join us to find out!